Deliverables and disclosure for hosted trips in Japan

What do I post before the trip?

Once you are approved and before your first travel day, you publish two announcements: a social post on your channel saying you are travelling to Japan with Explera, tagging @expleradmc, and a blog post on your own blog or website announcing the trip and linking to the agreed Explera page. Both are checked before the trip can start.

What do I publish after the trip?

• A blog post on your own site with a do-follow link to the Explera page for the experience you filmed.
• A YouTube mention or segment, where YouTube is one of your channels.
• At least three Instagram reels or story sets @mentioning @expleradmc, with the venue geotag.
• Usage rights for Explera to repost your content with credit, within the scope written into the agreement.

The @expleradmc handle works on Instagram, Facebook, X, YouTube and Threads. Explera has no TikTok account, so TikTok posts carry no Explera tag — but your legal disclosure still applies there.

When is everything due?

Post-trip deliverables are due within 30 days of your last travel day. Pre-trip announcements are due before your first travel day. Your portal shows each item with its own due date.

How do I prove a post was published?

In the portal, each deliverable has a Submit proof action. Add the live URL and at least one screenshot showing the post, the @expleradmc mention and the disclosure. We keep the screenshot even when the automatic checks pass, because posts can be edited later.

How does disclosure work for a Japanese audience?

Since October 2023, Japan's rules against stealth marketing, made under the Act against Unjustifiable Premiums and Misleading Representations, treat undisclosed advertising as misleading. If you publish to viewers in Japan, mark hosted content clearly as advertising — 「PR」 or 「広告」 — where it is seen straight away, at the start of the caption or on screen, not hidden among hashtags.

Other audiences have their own rules: the FTC in the US, the ASA and CMA in the UK, consumer-protection law across the EU, the KFTC's #협찬 guidance in South Korea, ASCI in India. The source-market pages summarise each one.

The exact disclosure wording, tags, links and usage rights for your collaboration are written into your agreement. We never pre-approve your editorial content; we only check those agreed points and may ask for a factual correction.