Programme one-pager
Japan creator programme one-pager
The media kit is a one-page PDF that summarises the Japan creator programme: the tiers and what each includes, what Explera does not provide, the pre-trip and post-trip deliverables, the disclosure principle and the timeline from application to publication. It is generated from the same data as this site, so the figures match.
- Hosted tiers from
- 150k followers
- Decision within
- 5 business days
- Publish within
- 30 days of your last travel day
| Tier | Followers (primary channel) | Hotel | Transfers | Activities |
|---|---|---|---|---|
| Spotlight | Under 150k followers | None | None | Normally one activity or tour |
| Rising | 150k–249k followers | 1 night · 3-star or equivalent · daily breakfast | Return airport, private licensed vehicle | One sightseeing visit, activity or tour |
| Established | 250k–499k followers | 2 nights · 4-star or equivalent · daily breakfast | Return airport, private licensed vehicle | Tours, sightseeing or an activity every day |
| Signature | 500k–1M followers | 4 nights · 4-star or equivalent · breakfast | Return airport, private licensed vehicle | Tours, sightseeing or an activity every day |
| Authority | 1M–5M followers | 5 nights · 5-star or equivalent · breakfast | Return airport, private licensed vehicle | Tours, sightseeing or an activity every day |
| Bespoke | Over 5M followers | Built individually | Built individually | Built individually |
Use it to brief a manager or agency, or to keep the rules to hand while you plan. For the details that apply to your own trip, your agreement is the reference.
What is in the Japan programme one-pager?
The one-pager is a single-page PDF summary of the Japan programme, generated from the same data as this site, so the tiers and timeline match what you read here.
- Tiers and inclusions: what each follower band includes in Japan, with hotel classes shown as "or equivalent".
- What Explera does not provide: flights, rail passes outside included activities, cash fees, visas, travel insurance and personal extras.
- Deliverables: the pre-trip announcement, the post-trip blog and social posts, and proof in the portal with URLs and screenshots.
- Disclosure: the principle that every hosted post is clearly labelled for each audience, including 「PR」 for viewers in Japan.
- Timeline: the steps from application to decision, agreement, travel and publication.
Who is the one-pager for?
- Managers and agencies who need a quick summary before a creator applies.
- Creators who want the rules in one place while planning dates and content.
- Co-creators or companions who need to understand what is and is not included before travelling.
What does the one-pager not replace?
It does not replace your agreement. Your agreement sets out your own tier, dates, inclusions, deliverables, tags, links and disclosure wording, and it is the document that applies to your trip. The one-pager is a summary of the programme, not an offer.
Can I share it?
Yes, share it as it is. Please do not edit it or present it as a rate card. If something in it looks different from what you read on this site, the site is the current version: the PDF is generated from the same data, so download a fresh copy before a briefing rather than forwarding an old one.
Does the one-pager cover other countries?
No, it covers the Japan programme only. Tiers, inclusions and disclosure notes are written for Japan, including hotel classes that read "or equivalent" and 「PR」 for viewers in Japan. If you are planning a trip that also includes another country, apply here and tell us in the application; the reviewer will explain what applies.
Where can I read more?
The programme page explains the tiers and eligibility in full, how it works covers the timeline, and deliverables sets out what you publish and how to disclose it. The FAQ answers the questions creators ask most. When you are ready, apply through the online form.
Ready to apply?
The application saves as you go, and every applicant hears back within 5 business days.
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