Explera's Japan programme hosts travel creators with 150,000 or more followers on their primary channel. We provide the hotel, airport transfers and activities on the ground in Tokyo, Kyoto, Osaka, Nara and the Fuji area; you pay your own flights and insurance. Every application gets an answer within five business days.
01The tiers
Six tiers, decided by one channel
Your primary channel's follower count sets the tier. In Japan, hotel classes read "or equivalent": city hotels and ryokan are not graded on the same star scale as elsewhere, so we match on standard, not on a number of stars.
150k–249k followers
Rising
Hotel
1 night · 3-star or equivalent · daily breakfast
Transfers
Return airport, private licensed vehicle
Activities
One sightseeing visit, activity or tour
Your pick from our catalogue, matched to the niche your audience actually follows you for.
250k–499k followers
Established
Hotel
2 nights · 4-star or equivalent · daily breakfast
Transfers
Return airport, private licensed vehicle
Activities
Tours, sightseeing or an activity every day
Not a single outing — a programme built around what your channel is known for.
500k–1M followers
Signature
Hotel
4 nights · 4-star or equivalent · breakfast
Transfers
Return airport, private licensed vehicle
Activities
Tours, sightseeing or an activity every day
Enough time to move between destinations rather than shoot one base, so the trip carries a real narrative.
1M–5M followers
Authority
Hotel
5 nights · 5-star or equivalent · breakfast
Transfers
Return airport, private licensed vehicle
Activities
Tours, sightseeing or an activity every day
Island days, cultural itineraries, venue sessions — planned around the destinations and the content your audience comes to you for.
Spotlight · Under 150k followers.We still reply — and still consider a single activity or tour.
Bespoke · Over 5M followers.Above five million, we build the trip with you — including multi-destination trips across Asia and New Zealand.
02What's included
What we arrange in Japan, and what stays with you
What Explera provides
Hotel nights in Tokyo, Kyoto, Osaka or the Fuji area, at the class your tier sets (from Rising upwards)
Return airport transfers by private licensed vehicle, from Haneda, Narita or Kansai as your itinerary requires
Tours, sightseeing and activities from the Japan catalogue, including the transport that is part of each activity
Licensed guides where the activity includes one, such as the Gion evening walk
An itinerary in the creator portal with pick-up times and guide contacts
What we do not provide
Flights of any kind, international or domestic
Rail passes, or train and bus tickets outside an included activity
Cash fees or day rates
Visas and entry paperwork
Travel insurance, which is mandatory and yours to arrange
Personal extras: extra drinks and meals, spa add-ons, souvenirs, upgrades we have not agreed
03A hosted day
What a day on the ground can look like.
Stock photo · for illustration
Illustrative day · Kyoto
06:15
Pick-up for Arashiyama
Driver at the hotel entrance. The aim is to reach the bamboo grove before the first tour groups arrive.
07:00
Bamboo grove and Togetsukyo
Soft morning light and quiet paths. Handheld only on narrow sections; stay on the path and leave the bamboo untouched.
10:30
Tea ceremony
A host explains each step. Ask before filming the ceremony itself; many hosts are happy for you to film the preparation.
12:30
Lunch and a break
Lunch is on you unless it is part of the activity. Back to the hotel to offload cards and rest.
17:00
Gion with a licensed guide
Hanamikoji, Shirakawa and Yasaka Shrine as the lanterns come on. Private lanes are off-limits, and maiko are not to be followed or filmed without consent.
19:30
Evening free
Dinner on your own. The guide can suggest places near Pontocho.
Follow @expleradmc on all our social media profiles, then tell us about your channel, your audience, your blog or website and the trip you have in mind.
02
5 business days
Step 2: Review
We verify reach, engagement and audience geography, then give you an answer either way.
03
Signed in the portal
Step 3: Agreement
Inclusions, dates, deliverables and disclosure wording, agreed and signed before anything is booked.
04
Within 30 days
Step 4: Travel & publish
Announce the trip before you go, then publish within 30 days of your last travel day, tagging @expleradmc.
05How we work
The principles behind every collaboration.
Disclosed, never scripted
You write and edit your own content. We check only the agreed tags, links and disclosure — 「PR」 for viewers in Japan — and may ask for a factual correction.
Five business days
Every application gets an answer within five business days on the Japanese calendar. The clock pauses only while we are waiting for something from you.
Ground we arrange ourselves
Hotel, transfers and activities come from the services Explera arranges in Japan. Flights, visas, insurance and cash fees are not part of it.
Film like a guest
Shrines, temples and Gion's lanes are places people live and worship. We plan shoots around quiet hours and local rules so you get the shot without becoming the story.
06Deliverables & disclosure
Honest, disclosed coverage — on your terms.
Before you travel1
Announce the trip before you travel, on social media and your blog, tagging @expleradmc.
Within 30 days2
Publish the agreed posts within 30 days of your last travel day.
Then3
Disclose clearly for your audience's markets, then submit links and screenshots in the portal.
No. Explera never provides flights, international or domestic, and does not provide rail passes either. You book and pay for your own travel to Japan and between cities unless that transport is part of an included activity. From Rising upwards, we provide a return airport transfer by private licensed vehicle from Haneda, Narita or Kansai, as your itinerary requires.
02
How many followers do I need?
Hosted tiers start at 150,000 followers on your primary channel — Instagram, YouTube, TikTok or an equivalent blog audience. We look at one channel, not a total across platforms. Under 150k, we still reply and consider a single activity or tour case by case, without hotel or transfers. Above five million, we build the Japan trip with you.
03
Who qualifies for the Japan programme?
Travel creators aged 18 or over with a primary channel they built themselves, their own blog or website, and a track record of travel content. We verify reach, engagement quality and audience geography, and look at niche fit and past work. Bought followers, engagement pods or undisclosed past sponsorships end the application, whatever the numbers.
04
Do I need my own blog or website?
Yes. Every applicant needs a blog or website of their own, including creators applying for Spotlight. A social profile or link-in-bio page does not count. We check that the site is live and yours. Your blog carries the pre-trip announcement and the post-trip article with a sponsored link, so the collaboration cannot work without it.
05
What is complimentary and what do I pay for?
The hotel, return airport transfers and the activities in your agreement are complimentary, at the level your tier sets. You pay for flights, train travel outside included activities, visas, travel insurance and personal extras such as additional drinks, meals outside the plan, spa add-ons, souvenirs and upgrades we have not agreed. There are no cash fees.
06
Are hotels included?
From Rising upwards, yes: from one night on Rising to five nights on Authority, with breakfast, at a class that rises with the tier. In Japan the classes are described as "or equivalent", because Japanese hotels and ryokan are not graded on the same star scale as other markets. Spotlight does not include a hotel; Bespoke is built individually.
07
How does disclosure work?
Every hosted post must be clearly disclosed under the rules of each audience you publish to. For viewers in Japan, the stealth-marketing rules in force since October 2023 mean marking the content as advertising, with 「PR」 or 「広告」 shown clearly at the start. Other audiences have their own rules. The exact wording for your trip is written into your agreement.
08
What do I post before the trip?
After approval and before your first travel day, you publish two announcements: a social post saying you are travelling to Japan with Explera, tagging @expleradmc, and a blog post on your own site linking to the agreed Explera page. You upload the URL and a screenshot of each in the portal, and we verify both before travel.
09
Does Explera approve my content before I publish?
No. We never script or pre-approve your editorial content. We check only the points in your agreement: the @expleradmc tags, the links, and the disclosure. If you state something factually wrong — a price, an opening arrangement, a safety detail — we may ask you to correct it. Your opinion of the experience is yours to give.
10
How far ahead should I apply?
At least three weeks before you want to travel, and allow at least a week between signing the agreement and your first travel day. For cherry-blossom season, Golden Week, Kyoto's autumn-leaf peak or New Year, apply well before that: hotels in Kyoto and Tokyo fill early, and flexible dates make it far easier to say yes.
Your move
Planning Japan for next season? Apply now and hear back in five business days.