Source market
Creators from India: hosted trips in Japan
Indian travel creators with 150,000 or more followers can apply for a hosted trip in Japan. Explera provides the hotel, transfers and activities; you arrange flights, your Japanese visa and insurance. For your Indian audience, ASCI's influencer guidelines apply, so hosted posts need a clear, upfront disclosure label as well as the @expleradmc tag.
What do audiences in India engage with?
Indian audiences tend to engage with first-trip practicalities — costs, visas, vegetarian food, getting around by train — alongside cherry blossom, Mt Fuji and Kyoto's temples. Content that answers where to find vegetarian options in Japan is consistently useful.
How do creators from India disclose a hosted trip?
For an Indian audience, the ASCI guidelines for influencer advertising in digital media apply, alongside the consumer-protection endorsement guidance issued by India's Department of Consumer Affairs. A hosted trip is a material connection, so it must be labelled clearly and upfront, for example #ad or #collaboration, in a way viewers cannot miss. If part of your audience is in Japan, add 「PR」 as well. The exact wording is set in your agreement.
The exact wording for your collaboration is written into your agreement. See deliverables and disclosure.
How do I get to Japan from India?
Delhi has had nonstop flights to Tokyo in recent years, operated by Indian and Japanese carriers. From most other Indian cities, itineraries usually connect in Delhi or through hubs such as Singapore, Bangkok, Hong Kong or the Gulf. Routes change — check current schedules. Explera does not provide flights.
Do creators from India need a visa for Japan?
Indian passport holders generally need a visa for Japan. Japan has introduced an online eVISA route for some Indian applicants, alongside applications through the visa application centres. Entry rules change, so check the official Ministry of Foreign Affairs of Japan pages before booking. Explera does not arrange visas and cannot advise on immigration. Official source.
Which language should I post in?
Most Indian travel creators publish in English, Hindi or a mix of both. Blog posts in English travel furthest in search; captions and voiceover in Hindi or a regional language often carry more engagement at home. Disclosure must be in the language of the post.
Ready to apply?
The application saves as you go, and every applicant hears back within 5 business days.
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