Source market
Creators from Singapore: hosted trips in Japan
Singapore-based travel creators with 150,000 or more followers can apply for a hosted trip in Japan. We provide the hotel, transfers and activities; flights and insurance are yours. For Singapore audiences, the Singapore Code of Advertising Practice and its guidelines on social media require hosted content to be clearly identified as advertising.
What do audiences in Singapore engage with?
Singapore audiences are frequent Japan visitors, so they tend to engage with less obvious places, seasonal events, food and ryokan stays rather than first-timer itineraries.
How do creators from Singapore disclose a hosted trip?
For Singapore audiences, the Advertising Standards Authority of Singapore's code and its guidance for interactive and social-media marketing expect sponsored or hosted content to be clearly disclosed. A clear label such as "Ad" or "Sponsored" at the start is the safe approach. Your agreement sets the exact wording.
The exact wording for your collaboration is written into your agreement. See deliverables and disclosure.
How do I get to Japan from Singapore?
Singapore has nonstop flights to Tokyo (Haneda and Narita), Osaka and several other Japanese cities, with a flying time to Tokyo of roughly seven hours. Routes change — check current schedules. Explera does not provide flights.
Do creators from Singapore need a visa for Japan?
Singapore citizens have been able to visit Japan visa-free for short stays. Check that your trip's purpose fits the conditions of that status. Entry rules change, so check the official Ministry of Foreign Affairs of Japan pages before booking. Explera does not arrange visas and cannot advise on immigration. Official source.
Which language should I post in?
Mostly English; some creators publish in Chinese or Malay. Disclose in the language of each post.
Ready to apply?
The application saves as you go, and every applicant hears back within 5 business days.
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